Client: Capital Group
Industry: Global investment management
Product: Waverly — custom wave-character plush with yellow TIDE surfboard
Uses: Employee engagement, client & promotional campaigns, corporate events
Goal: A distinctive keepsake that brings a brand character into the physical world
Discover how Bears for Humanity brought Waverly to life as a memorable plush mascot for employees, clients and corporate events.
🌊 Bringing People and Brands Together
Capital Group, a global investment management company, values meaningful connections across its business.
Waverly, a cheerful blue wave character, became a custom plush created by Bears for Humanity for employee engagement, client and promotional campaigns, and corporate events. With its playful smile and signature yellow TIDE surfboard, Waverly offers a friendly and memorable way to bring a character into the physical world.
🏄 The Opportunity: Beyond Ordinary Corporate Gifts
Traditional branded merchandise often focuses on a logo. A well-designed character can create a more personal experience.
Waverly was developed for multiple applications: celebrating employees, supporting client and promotional campaigns, and adding personality to corporate events. The goal was a distinctive keepsake that made the character recognizable and enjoyable in plush form.
✨ The Solution: A Character Brought to Life
Bears for Humanity translated the original concept into a dimensional plush, preserving its signature blue wave shape, expressive embroidered face, rounded arms and feet, and yellow TIDE surfboard. Careful attention to proportions and stitching gives Waverly a recognizable identity and an inviting, premium appearance.
🧵 Product Snapshot
- Shape: Signature blue wave silhouette with white crest
- Character: Expressive embroidered face, rounded arms and feet
- Prop: Yellow surfboard with embroidered TIDE insignia
- Finish: Careful proportions and stitching for a premium look
💙 A Versatile Brand Companion
These are intended applications, not claims of measured campaign performance.
🧸 Why Bears for Humanity?
Bears for Humanity specializes in bespoke plush and offers organic cotton textile options, thoughtful material selection, skilled character development and responsible manufacturing practices. These capabilities help businesses explore branded merchandise beyond conventional synthetic giveaways.
Bring your brand to life
From corporate gifts to event merchandise, Bears for Humanity helps companies turn creative characters into premium custom plush. Your brand deserves more than ordinary swag.