Client: Loftia by Qloud Games (Sydney, Australia)
Industry: Gaming — cozy solarpunk multiplayer game
Product: Whale Turbine — custom organic cotton game-character plush
Uses: Supporter rewards, collectible merchandise, community engagement
Goal: Turn a virtual character into a real-world keepsake
How Bears for Humanity created an organic cotton Whale Turbine plush for early supporters of Loftia — a cozy, sustainability-focused multiplayer game.
🎮 A Virtual World Built Around Real-World Values
Developed by Australian studio Qloud Games, Loftia is a cozy solarpunk multiplayer game rooted in community, friendship and sustainability. Its floating-island world encourages players to farm, craft, collaborate and build a brighter future together. As its community grew, Loftia looked for a meaningful way to thank early supporters with something tangible.
🐳 The Opportunity: A Collectible Supporters Could Adopt
Loftia selected its Whale Turbine character as a physical collectible for early supporters. The plush was offered as part of its supporter rewards and merchandise program — extending the game experience beyond the screen and giving fans a character they could display, keep and share.
✨ The Solution: A Thoughtfully Made Whale Turbine
Bears for Humanity transformed the in-game character into a soft whale plush with pale-blue fabric, a rounded body, white accent details, embroidered eyes and a distinctive turbine-inspired motif. The project used organic cotton fabric and organic cotton filling, aligning the physical product with Loftia’s sustainability-focused identity.
🧵 Product Snapshot
- Character: Whale Turbine from Loftia
- Look: Pale-blue body with white spout, belly and accent details
- Details: Embroidered eyes and turbine-inspired flower motif
- Materials: Organic cotton fabric and organic cotton filling
- Packaging: Custom printed adoption certificate — Collector’s Item #001
📜 A Collectible with Its Own Story
A custom printed adoption certificate introduces the Whale Turbine as Loftia Collector’s Item #001. It invites each owner to personalize the certificate, thanks supporters for helping fund game development and asks fans to share their whale using #LoftiaPlushie — so the packaging becomes part of the relationship between the game and its community.
🌍 Community Impact Beyond a Sale
Loftia’s public project updates confirm that Bears for Humanity shipped Whale Turbine plushies to backers internationally. The team also shared that it had seen community photos in Discord and described this as its first physical merchandise project.
These are documented signs of supporter participation, not verified sales or ROI figures.
🧸 Why Bears for Humanity?
For brands whose identity is built on sustainability, a conventional synthetic giveaway can feel disconnected from the message. Bears for Humanity brings custom plush design, organic cotton textile options, detailed embroidered features, responsible manufacturing values and customized storytelling to community merchandise projects.
💡 The Takeaway
Loftia shows how a thoughtfully made collectible can reward early believers, translate digital characters into real objects and give fans a lasting connection to the worlds they love.
Create merch your community will treasure
From supporter rewards to collectible game merchandise, Bears for Humanity helps studios turn beloved characters into premium custom plush.