Objective: Olipop, a pioneering brand in the healthy soda space, sought to expand its brand identity by creating a plush version of its beloved character, Oli the Yeti. The goal was to craft a high-quality, eco-friendly plush that embodied Oli's fun, optimistic, and slightly oafish personality while adhering to the brand’s commitment to sustainability.
Challenges:
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Eco-Friendly Materials: Olipop was determined to avoid plastics and petroleum-based materials in the making of Oli the Yeti.
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Safety and Sustainability: The plush needed to be made from certified organic materials that were safe for children and environmentally responsible.
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Brand Integrity: The plush needed to authentically represent the essence of the Olipop brand and maintain the high standards their customers expect.
Solution: Olipop partnered with Bears for Humanity, a leader in organic and sustainable plush manufacturing, to bring Oli the Yeti to life. By leveraging their expertise, Bears for Humanity created an organic, non-toxic, beautifully crafted plush, aligned with Olipop’s mission.
Execution:
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Material Selection: Bears for Humanity used 100% GOTS-certified organic cotton, eliminating any plastic or synthetic fibers.
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Design & Craftsmanship: The team carefully designed Oli the Yeti to reflect his fun-loving and quirky nature while ensuring durability and softness.
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Ethical Production: The plush was handcrafted by artisans in a fair-trade environment, ensuring ethical labor practices.
Outcome: The Organic Oli Yeti Plush was successfully launched for the 2024 holiday season and received overwhelming appreciation from Olipop fans. The plush served as both a delightful collectible and a testament to Olipop’s commitment to sustainability. This collaboration reinforced Olipop’s brand identity while setting a new standard for eco-conscious promotional merchandise.
Conclusion: By choosing Bears for Humanity, Olipop was able to transform its brand mascot into a lovable, sustainable plush, proving that ethical choices can be both beautiful and impactful. This partnership highlights the power of conscious consumerism and innovative branding in the modern market.